Speakers

Eva-Liisa Šmarjova – Employer Branding Lead, Pipedrive

Eva-Liisa Šmarjova is an Employer Branding Lead at Pipedrive – sales software, which recently reached unicorn status. Eva-Liisa started her journey at Pipedrive eight years ago, then she was the first female employer. She has been working on employer branding for the last five years, during which Pipedrive received acclaim both in Estonia and internationally. Eva-Liisa believes that a strong employer brand begins within the company – foremost from inspiring managers and clear and shared values.

Berit Grossberg – Employer Branding Manager, SMIT (Ministry of the Interior’s IT and development center)

Berit is proud to be an Employer Branding Manager at SMIT. She has more than 10 years of experience in marketing, mostly in the fields of telecom and logistics. In recent years, she refocused her expertise from the event, retail and direct marketing, and branding to employer branding (read: reputation). Berit enjoys her job because it can influence happiness at work and thus the results of the whole organization.

Laura Laasi – Operations Manager, Toggl Plan

Laura Laasi is an Operations Manager in a company, fully based on remote work. She values an asynchronous way of working, people managing themselves, and good communication. Moreover, she believes that the base of a successful team is trust, openness, and competent managers. Laura describes herself as a startup swiss-army knife. She started her career at Toggl Plan five years ago as a Marketing Manager, then moved to Product Owner position and now she is an Operations Manager. 

Special session

11.02.2021 11.00-12.00

Speakers

Vilja Laaksonen – Business Director, Aava & Bang Oy (Best Workplaces in Finland 2020)

Vilja Laaksonen works as a Business Director in Aava & Bang Oy, a small company named the Best Workplace in Finland 2020 in its category. Moreover, she is a researcher, writer, entrepreneur, and Ph.D. and has a truly scientific approach to management. She believes in lifelong learning and in addition to her doctorate, she has two bachelor’s and two master’s degrees as well as a pedagogical qualification. She will share her thoughts on how to make your company stand out and establish a stellar employer brand. At its best, the open communication and genuine presence are reflected within the company as a beautiful work culture that customers also fall in love with.

Ragne Maasel – Head of ESG, LHV (the Dream Employer 2014)

Ragne started her work path at the IT/ startup sector in the roles of marketing manager and consultant, helping new companies enter the international market and launch their marketing efforts. Her career at LHV as a Brand Manager started a bit more than 3 years ago. Today Ragne is the Head of ESG and in her work, she focuses on managing the company’s sustainability and its influence on the environment and society. Her goal is to understand how to influence the company’s performance and processes in the way that sustainability would absorb in every area and would become a part of work and overall perception of people working in every department. Ragne’s work both as a Brand Manager and a Head of ESG is in the big picture connected to change management and work with people, processes, emotions, and thinking patterns. Organization development is a topic nearest to Ragne’s heart and she will talk about it in her presentation.

Mindaugas Sestilo – HR Business Partner, Telia Global Services Lithuania 

Currently leading the HR strategy and implementation at the sole telco competency hub in Lithuania – Telia Global Services Lithuania, Mindaugas Sestilo has close to a decade of experience leading human resource divisions in large global organizations. With previous HR lead roles at banking giant Barclays and international aircraft maintenance organization FL Technics, Mindaugas now shapes the organizational culture, HR processes, as well as full employment cycle at one of the fastest-growing Lithuanian employers in the GBS segment.