Dream Employer Competition 2023

Applications for the 2023 competition have ended!

Three views of the Dream Employer competition

It’s not only important to seem the best employer but actually be the best employer! For that purpose the competitors are analyzed in three views and every competitor gets a detailed report of their results.


The management view will show you how your management sees your organization as an employer.

Current employees

Through your employees endorsements we will give you the view of how your current employees see your organization.

Potential employees

In cooperation with CV Keskus we will find out how potential employees see your organization as an employer.

Employer Branding

Employer branding is a strategic tool for top management to create a differentiated organizational culture. To become a Dream Employer in your field, you have to consciously position and communicate your image to the world.


Of employees think employer's reputation is important.

Want to be the next Dream Employer?

Dream Employer winners

We have already conducted the Dream Employer competition for seven times. Want to be next on that list? Apply for the competition now!

In today’s employee market, every good employee is worth more than gold. The detailed feedback given by Marketing Institute is good input for a company to achieve, adjust and set their employer branding goals. You get to know the good practices of the companies in the same field.
Katri Kuuse

Head of HR, Ericsson Eesti AS

The given competition is a good opportunity to look into the mirror as an employer. The detailed report after the competition reveals what is already good and what you should focus on more. It’s a good opportunity to get your brand out there if employer branding is important for you!
Andres Juur

Chairman of the Board, AHHAA Teaduskeskus

Why participate in the Dream Employer competition?

The Dream Employer competition is already taking place for the eight time and is respected among human resources specialists. The competition focuses on positioning your employer brand, you will find out how your organisation is seen by current and future potential employees. You can learn from the best and at the workshop, which is included in the competition, you will see what level others are on. This analysis is an important step in developing your employer brand.


Of job seekers do research on the reputation and culture of the company before they decide to apply


The Dream Employer is decided by an expert jury composed of top management and human resources specialists.

Renita Käsper

Renita Käsper


Director of Global Recruiting

Anneli Ohvril

Anneli Ohvril

Let's Do It World


Lauri Tabur

Lauri Tabur



Irene Metsis

Irene Metsis


Founder and Member of the Board

Kristiina Palm

Kristiina Palm


HR Manager/Advisor in Cooperation with Employers at Eesti Töötukassa

Evaluation criteria

– Clear and focused employer brand positioning

– Organizations internal and external reputation match

– Do the activities of the organization complement the employer brand positioning?

– Does the way the organization executes planned activities support the employer branding positioning?

– Organizations employees satisfaction level

Competitors are evaluated in three categories (public sector, private sector and third sector). The jury picks three organizations from the private sector category and one from each of the other categories. From the finalists, the jury will pick the winner of the Dream Employer competition. Competition winners are announced at the Dream Employer: 100 ideas conference.

Participating at the 2024 competition

Active phase of the competition will begin in the autumn, but you can already sign up!

Register to the Dream Employer 2024 competition

Partners of the Dream Employer

CV Keskus.ee, Estonia’s biggest job seeking platform, is helping us to find the Dream Employer

If you have any questions don’t hesitate to contact us

More information: Aivi Tinnus, aivi.tinnus@mi.ee +372 5688 6008